Oman Air will use the platform of the Arabian Travel Market (ATM), the Middle East’s leading travel and tourism show, to showcase its unique product and services, network with industry peers and strike partnerships with new business partners. The 17th edition of the ATM will take place from 4 till 7 May 2010 at the Dubai International Convention and Exhibition Centre.
Peter Hill, Oman Air’s Chief Executive Officer, who will head the Company’s delegation to the event, said, “Arabian Travel Market offers unparalleled opportunities for us to promote our quality service and new destinations to the industry’s top-tier professionals. The event has a reputation of being the industry's preferred partner for conducting Middle Eastern business, and our team will seize the valuable opportunity of our presence in such a premium industry event to promote upcoming summer holidays specifically designed to attract more holidaymakers from the GCC, European, and Asian countries to Oman. We will also promote our new recently launched destinations. These new routes will significantly extend the choice for customers, and we look forward to welcoming current and new travellers on board our services,” he said
“Our new products are unique, added Hill, and that is the direction in which Oman Air is heading, providing tangible quality. Oman Air will continue working closely with the Ministry of Tourism and hotels in Muscat to put together special packages and marketing campaigns to boost traffic during off-peak times – weekends and the summer months – as well as targeting niche groups such as honeymooners, sports enthusiasts, and adventure tourists. Among the campaigns that are currently running is “NOW IS THE TIME”, which offers special summer deals for Europeans including high quality, week-long accommodation and return flight packages to the Sultanate, over the summer months. 12,000 seats are on offer,” Hill concluded saying.
The national carrier of the Sultanate of Oman is pursuing an ambitious expansion programme in line with the country’s dynamic growth plans, where huge infrastructure development projects are underway. Oman Air has already launched its new business and first class products that are superior to those in its competitive set – a strategy that adheres to the Oman Ministry of Tourism’s objective to attract the high-end leisure market. On showcase during this event will be the Airline's new summer destinations including Kuala Lumpur, Ras Al Khaima, Al Ain, Lahore, Islamabad, Dar Es Salam and Kathmandu, as well as Milan, which will be added during the winter schedule, thus bringing the total number of Oman Air destinations to 40.
One of the highlights will be CEO Peter Hill’s participation in a panel discussion held during ATM. Hill will be talking on the airline’s strategic positioning and developments.
Finally, the recent milestone achievement by Oman Air, when it became the first airline in the world to offer both mobile phone services and internet Wi-Fi access on board its fleet, will also prominently feature at ATM.